Political Ad Campaign 2018: In the race for Congress, all eyes are on NY District 19 where right-wing Republican John Faso holds a seat. We created this ad campaign for the Catskills Freedom Network, whose goal is to unseat Faso and help take back the House. The ads span the range from uplifting to snarky to deadly serious. Some of the ads use live action interviews with constituents telling their personal stories of how they are impacted by John Faso’s policies. Other ads use green screen footage and compositing for an offbeat humorous effect. We aim to hit Faso from every angle, using narrow targeting to capture our audience. The campaign includes cable TV, digital streaming, social media, radio, and billboards.